Jul 13, 2018
Agripreneur had the pleasure of sitting down with Jason Mauck, CEO and Farmer of Constant Canopy. Jason has garnered a strong following on Twitter and brings a fresh perspective to the Agriculture game.
Phil and him discuss how he got started in agriculture, what’s working for him, and a misguided mindset that is behind many family farms that he had to face when he was younger. Using the experience that he has acquired through the years, Jason explains what he sees happening in the future for not only his business but agriculture as a whole.
Later, we learn what farming practices have been very effective for his yield and why trying unconventional farming techniques may not always be a bad thing. We even get an inside look at what his yield drag looks like, what is keeping costs low, and the benefits he’s found with certain practices.
Diversification is another topic of discussion in this week’s episode, and Jason tells how he has diversified to keep business going throughout the Winter season. Also, the two talk about how the Internet is shaping many industries and how farmers are using (and not using) social platforms to their benefit. Last but not least, Phil asks Jason how he ended up with a golf course in the back of his house! There’s a lot of great conversation and a ton to learn in this week’s podcast.
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“If you want to have extraordinary results you’ve got to stretch on both sides of the spectrum to see where you need to go.”
[00:00] - Introduction of Jason Mauck and how he got to be where he is now.
[04:45] - A misguided mindset behind some family farms.
[05:27] - Jason’s perspective on row cropping/continuous cropping/relay cropping.
[09:20] - How Jason is trying to take the cost out of everything and lowering the cost of production.
[10:40] - Jason’s typical yield drag and what he does to optimize his yield.
[14:30] - An analysis of feeding the soil year-round and the benefits of Jason has seen from doing this.
[18:55] - A sharing economy for manure in the future.
[23:35] - Leveraging your practices to landlords.
[24:53] - Jason’s epiphany while on a trip with college buddies.
[27:28] - How the internet is changing many industries.
[32:09] - How Jason ended up with a golf course in the back of his house.
[34:13] - Jason adds one more thought regarding scaling.
[35:30] - The importance of diversification.
[37:03] - Hiring & Outsourcing
[38:42] - Farmers on Social Media and perspectives on Twitter and Facebook.
[40:44] - Final Thoughts, College Football, and Golf
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